COLUMBIA RECORDS Columbia records is an American subsidiary label of Sony Music Entertainment. Record labels are companies who market and promote recorded music and music videos. Their music has changed from blues and jazz to pop and alternative music, making their target audience much younger. It was founded in 1887, Columbia is the oldest surviving brand name in pre-recorded sound. They went on to release records by an array of notable singers, instrumentalists and groups. PARLOPHONE Parlophone, on the other hand, is a German-British record label founded in Germany. It became one of the world's famous labels and earned a reputation in the 1920s as a jazz record label. It is among the most famous and prestigious companies in the history of the music industry. Therefore gaining the trust of many jazz music fans. The London-based PLG (Parlophone Label Group) joined Warner Music Group in 2013, bringing to the WMG family such artists as Coldplay, David Guetta, Lily ...
COMP 3 RESEARCH A LEVEL MEDIA: COMPONENT 3 RESEARCH AND PLANNING BLOG MUSIC MARKETING technical codes and conventions representation record label (ind) audience and how this is targeted (aud) analysis of music videos: from COLUMBIA record label Losin control - Russ The music video starts with a car in an empty parking lot which at first creates a sense of confusion for the audience since there is no context as to why the car is there in the first place. The use of the colour white on the car connotes purity, light, cleanliness and innocence. The use of this colour may give the audience the impression that someone's innocence will be taken away hence why the name of the song is 'Losin Control'. Furthermore, as seen in the screenshot above, there is a cool blue tone to it which could have connotations of winter, isolation and misery and ultimately give the audience an eerie atmosphere still making them question what is going on. It could also be ...
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