Kimberly Pangilinan

AUDIENCE:  Plan primary research - questionnaire (Survey Monkey free online tool)? Focus group? Individual interview?  Establish what you want to find out, and How you can do it. Firstly, i will find out what was the most popular genre of music was during the 1970s onwards because it will give me an idea what they will enjoy (whilst having the survey monkey answers in mind) 1970s:            1980s:                       - funk                       - synth pop - jazz                        - adult contemporary - soul                        - electronic - reggae                    - rock - RnB                  ...

A LEVEL MEDIA: COMP 3 RESEARCH MUSIC MARKETING BRIEF

COMP 3 RESEARCH A LEVEL MEDIA: COMPONENT 3 RESEARCH AND PLANNING BLOG      MUSIC MARKETING technical codes and conventions representation record label (ind) audience and how this is targeted (aud) analysis of music videos: from COLUMBIA record label Losin control - Russ The music video starts with a car in an empty parking lot which at first creates a sense of confusion for the audience since there is no context as to why the car is there in the first place. The use of the colour white on the car connotes purity, light, cleanliness and innocence. The use of this colour may give the audience the impression that someone's innocence will be taken away hence why the name of the song is 'Losin Control'. Furthermore, as seen in the screenshot above, there is a cool blue tone to it which could have connotations of winter, isolation and misery and ultimately give the audience an eerie atmosphere still making them question what is going on. It could also be ...

MUSIC MAGAZINES ROLLING STONE  The first thing a reader would notice is the artist featured on the front cover as it is the first and only photo on the front cover. The fact that it is only one image on the front cover make the artist the main area of focus for the reader and he take up most of the space on the page. The background for this particular issue is an all white background which further emphasises the artist in my opinion as there is no distractions. His costume of a black shirt can be argued to have two different meanings. It can give off a sophisticated look but could also give him a sexy twist also. His messy haired look gives the artist an effortlessly bad boy feel perhaps to intrigue his fans into buying the magazine and support their favourite artists. Shawn Mendes is looking directly into the camera which could also be a way in which they get people to buy the magazine because it is as if he is luring readers with his eyes. the red masthead makes the...

COLUMBIA RECORDS Columbia records is an American subsidiary label of Sony Music Entertainment. Record labels are companies who market and promote recorded music and music videos. Their music has changed from blues and jazz to pop and alternative music, making their target audience much younger. It was founded in 1887, Columbia is the oldest surviving brand name in pre-recorded sound. They went on to release records by an array of notable singers, instrumentalists and groups. PARLOPHONE Parlophone, on the other hand, is a German-British record label founded in Germany. It became one of the world's famous labels and earned a reputation in the 1920s as a jazz record label. It is among the most famous and prestigious companies in the history of the music industry. Therefore gaining the trust of many jazz music fans.   The London-based PLG (Parlophone Label Group) joined Warner Music Group in 2013, bringing to the WMG family such artists as Coldplay, David Guetta, Lily ...