AUDIENCE RESEARCH
AUDIENCE: Plan primary research - questionnaire (Survey Monkey free online tool)? Focus group? Individual interview? Establish what you want to find out, and How you can do it.
Firstly, i will find out what was the most popular genre of music was during the 1970s onwards because it will give me an idea what they will enjoy (whilst having the survey monkey answers in mind)1970s: 1980s:
- funk - synth pop
- jazz - adult contemporary
- soul - electronic
- reggae - rock
- RnB - RnB
- pop - hip hop
- hiphop - disco
- electronic - jazz
- hard rock - metal (glam metal)
- soft rock
- disco
Ones that crossed over: Jazz, electronic, RnB, hiphop, disco, pop
As these genres have been popular during both decades, i will focus my music video on one of those genres to satisfy the consumer and give them something they are familiar with.
- Using the blogs from previous years has given me inspiration to carry out a survey
With this I am able to target what my audience wants with their answers.
SURVEY MONKEY RESULTS
Q4: Who would you say is your favourite music artist?
(12 answers 1 skipped)
- Jennifer L , Selena G, Pink, Ariana
- Michael Jackson
- mariah carey
- no particular favourite
- VST and company
- Whitney houston/ Ms Lauryn Hill
- Red Hot Chili Peppers
- Childish Gambino
- Hillsong
- Bruno Mars
- Ed sheeran
- Bruno mars
Q5: Write down the last song you listened to
(12 answers 1 skipped)
- Dura, senorita, despacito, hush hush etc
- Last night
- just give me a reason
- Sexual Capacity - Color Me Badd
- stand by me
- Firefly-Mura Masa ft NAO
- Otherside by Red Hot Chili Peppers
- Night and Day- Wstrn
- Andy Mineo - Honest 2 God
- Talk by Khalid
- Say Amen
- If I ain’t got you - Alicia Keys
Q7: what was the last music video you watched?
(12 responses)
- Pink
- Fake love
- love yourself Justin Bieber
- Say my name - Destiny’s Child
- Bohemian Rhapsody - Queen
- Dumebi- Rema
- Take On Me by Aha
- Night and Day- Wstrn
- Andy Mineo - Honest 2 God
- Billionaire by Bruno Mars
- Mother
- End of the road - boys II men
- everyone listens to music at leat once a week, if not more
- most popular genre is hip hop/ RnB
- the most popular type of music video they like has to have a meaning but one that has a story is a close second
- he majority of the 30-49 year olds prefer watching music from years ago and don't necessarily watch those that were released recently
for my music video I will try to out all of these aspects into it.
for my music video I will try to out all of these aspects into it.
Exploring different demographics will make me understand our target audience more and what they enjoy to consume media products with
Our target audience is of the age 30-49 year old and in the statistics above, our target audience is one of the main consumers of facebook which could suggest that we could perhaps try use it to our advantage.
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